ABSTRACT Research question The paper asks to what extent team tactics qualify as internal sources of competitive advantage in team sport industries. Team tactics are complex routines for situated action, which require highly skilled actors to perform them. However, in an industry structure facilitating a highly unequal allocation of athletic talent, the potential of tactical routines to create competitive advantage is limited and incentives to exploit new routine options are dulled. Research methods The paper addresses the research question on the basis of a quantitative case study on empty goal tactics in German professional league handball. Results and findings There is evidence for a strong quality hierarchy between teams. Superior teams perform significantly better in standard tactic situations. A new tactical option is used primarily to resort to standard routines. New routines are avoided when incompatible with already established routines and do not promise a competitive advantage. Implications In a highly hierarchical team sports industry, the key resource heterogeneity, which creates competitive advantage, remains athletic talent. Creating new tactical options will not suffice to increase competitive balance. Teams have to develop key upstream higher-level routines before team tactics become relevant.
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