Cold supply chain (CSC) is a process that involves temperature-controlled activities ranging from the acquisition of raw materials and down to the end consumers. A sustainable cold chain supplier is the one that incorporates sustainable practices in its complete cycle of operations. This is to ensure keeping the products from going to waste, especially in the case of a developing country. To identify the driving factors towards the sustainable cold chain supplier, this study utilizes the interpretive structural modelling (ISM) approach in the first phase. Fifteen various sustainability factors were analyzed and the “utilization of renewable resources” factor concluded to be the most important driving factor. By implementing renewable resources, a supplier can be able to convert its manufacturing processes and services to sustainable assets. The second phase of this study conducts the selection of cold chain suppliers in the context of Pakistan. For this purpose, fuzzy VIKOR, a multi-criteria decision-making (MCDM) technique is incorporated to analyze eight suppliers based on fifteen distinct criteria. The results concluded Mitchell foods to be the most economically, environmentally and socially sustainable suppliers in the context of Pakistan. This study recommends providing business-friendly incentives to suppliers like Mitchells and new investors who tend to keep their operations sustainable by adopting renewable resources. Furthermore, the relaxation of taxes and creating job employability by working with sustainable suppliers can contribute positively towards economic growth and the overall society. The study holds novelty in the area of cold chain supplier selection for Pakistan by utilizing a novel approach in the form of ISM and fuzzy VIKOR techniques, thus forming a major application of this research study.
Read full abstract