4P Marketing Research Articles

Analyzing the Impact of Marketing Mix and Hospital Brand Image on Patient Satisfaction and Loyalty: A Study at XYZ Maternity Hospital

This study examines the impact of the marketing mix and hospital brand image on patient satisfaction and loyalty at XYZ Maternity Hospital. As healthcare services face increasing competition, especially among hospitals, marketing strategies such as the 7P marketing mix and brand image play a crucial role in enhancing patient satisfaction and building loyalty. The study uses a quantitative method with 205 postpartum patients as respondents. Data analysis using PLS-SEM reveals that both the marketing mix and hospital brand image have a significant positive effect on patient satisfaction, which in turn strongly influences patient loyalty. These findings underscore the importance of focusing on improving patient-centered services and maintaining a positive hospital image to foster long-term patient loyalty.

Strategi Bauran Pemasaran Bisnis Digital “Ngiklan Aja” dalam Meningkatkan Volume Penjualan

This research aims to determine the marketing strategies used by Ng Advertising Aja to increase its sales volume. The research method used is a qualitative descriptive method, using data collection techniques through interviews, observation and documentation. In-depth interviews were conducted to obtain information regarding the 7P marketing mix strategy, namely Product, Price, Place, Promotion, People, Process and Physical Evidence. which is used to find strengths, weaknesses, opportunities and threats using the SWOT analysis method. The results of this research are categorized into IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The resulting score from internal factors was 3.02; with a strength of 2.58 and a weakness of 0.44. Meanwhile, the score obtained from external factors was 3.48; with an opportunity of 2.66 and a threat of 0.82. Thus, it is known that Ng Advertising Aja is in quadrant I position, which supports the creation of an aggressive strategy by using its internal strengths to make the most of existing opportunities.

Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.

Implementation of Marketing Mix in Improving Brand Image

Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand image, some aspects remain ineffective. Challenges in the implementation of the 4P marketing mix at the Merr branch are noted in the Product and Price factors, while the Place and Promotion factors are considered supportive. As the factors examined in this study are limited, future research should explore the 4P marketing mix more broadly using diverse techniques

Marketing Strategies of CV. Kopi Panas Event Organizer Bali in Enhancing Brand Awareness

Purpose: This study examines the 7P marketing strategies of CV. Kopi Panas Event Organizer Bali in enhancing brand awareness. The issues faced include intense competition and a lack of innovation in services and promotions. The objective is to identify and implement effective marketing strategies to boost brand awareness. Method: This study employs a qualitative approach through interviews with vendors, clients, and event organizers, as well as SWOT analysis. Data was collected and analyzed using thematic analysis and SWOT techniques. Result: The results of the study indicate that CV. Kopi Panas has implemented various marketing strategies, including product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have helped the company enhance brand visibility and market competitiveness. However, further adjustments are needed in digital promotion and product innovation to achieve more optimal results. Contribution: This study contributes by evaluating the effectiveness of CV. Kopi Panas’s marketing strategies, which include product development, pricing review, diversification of event locations, promotion optimization, team skill development, process efficiency improvement, and physical facility maintenance. These strategies have enhanced the company’s brand visibility and market competitiveness. However, the findings also highlight the need for further adjustments in digital promotion and product innovation to achieve more optimal results.

Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali

The sales target for wedding packages at The Anvaya Beach Resort Bali in 2020, 2021 and 2023 cannot be achieved. This research aims to identify a marketing mix strategy to increase sales of wedding packages at The Anvaya Beach Resort Bali. This research uses qualitative descriptive data analysis techniques which will be analyzed using SWOT analysis with the 7P marketing mix (Product, Price, Place, Promotion, People, Process and Physical Evidence). SWOT Matrix Analysis groups internal and external factors to produce four specific strategies, namely SO, ST, WO, and WT. In the research results, there are four marketing mix strategies in increasing sales of wedding packages at The Anvaya Beach Resort Bali, namely the SO (Strength Opportunities) strategy of having a wedding venue location which is a strategy to facilitate access in holding weddings, the ST (Strength Threats) strategy of utilizing the wedding venue by promoting The beauty of each wedding location that is owned, the WO (Weakness Opportunities) strategy improves weaknesses by utilizing the potential of social media which provides information about wedding packages to companies, and the WT (Weakness Threats) strategy maximizes ecommerce to expand the reach of the target market.

PENERAPAN STRATEGI MARKETING MIX PADA PERUSAHAAN FOREX STUDI KASUS : PT INTERNATIONAL BUSINESS FUTURE

Business development in Indonesia continues to increase, one of these businesses is the trading business on the foreign exchange market. The 7P marketing mix is a method to introduce the most effective forex business. PT International Business Future is a company that operates in the forex business sector. The purpose of this study is to determine the assessment and response of investors to the marketing mix at PT IBF. The research is descriptive qualitative with the research method used was a case study at PT IBF Bandung branch at Mohammad Rhamdan. The research used an interview system and distributed questionnaires. The Results show that the product and promotion variables show a very positive response from investors, which means these two variables have succeeded in becoming a good marketing mix strategy. Meanwhile, the lowest but still positive variables are in the place variable, especially the company image and in the people variable, sales professionalism in explaining the product. Variables that show a positive response can continue to be improved while the lowest variables can be made stronger changes or improvements. The results of the cross-tabulation show that respondents with higher education tend not to agree with the promotion, which means that PT IBF needs to provide a new marketing strategy.

Peran Drama Konflik sebagai Strategi Komunikasi Pemasaran pada Akun Elvara

In marketing communication, there are several important aspects that need to be a priority for a businessman, one of which is promotion. Promotion is a strategy carried out by a company to attract and make consumers aware of the products offered. Along with technological advances, business people are now increasingly utilizing e-commerce platforms, such as Tiktokshop, to promote and advertise their products. Tiktokshop also has a live streaming feature whose purpose is to introduce business people's products in detail to consumers directly. Now, one of the Tiktok accounts that uses promotions via live streaming is the Elvara account. Elvara is one of the Tiktok accounts that sells skincare products using a unique marketing communication strategy. Presenting household conflict dramas every day when offering products on live streaming. The purpose of the study was to determine the role of conflict drama as a marketing communication strategy in promoting skincare products offered during live streaming. This study uses a qualitative approach method with the 7P marketing mix theory which includes product, price, place, promotion, people, process, and physical evidence. The results of this study indicate that promotion through conflict drama can influence decision making by loyal consumers (customers) to repeat orders and potential consumers to directly purchase skincare products offered by the Elvara account.

WARPPLS APPLICATION FOR MARKETING MIX ANALYSIS OF CONSUMER LOYALTY WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE AT PT BALI LUXE TRADA, BALI

This study aims to determine and analyze the effect of the 4P marketing mix (product, price, location, and promotion) on customer loyalty with customer satisfaction as an intervening variable at PT Bali Luxe Trada, Bali. This type of research uses quantitative research methods with the population in the study, namely customers of PT Bali Luxe Trada. The sampling method used was purposive sampling using the calculation of the slovin formula of 120 respondents of PT Bali Luxe Trada. Data collection techniques include questionnaires and documentation. Hypothesis testing is done by variance-based SEM or Partial Least Square (SEM-PLS) testing with the help of the WarpPLS 8.0 program through descriptive analysis, outer model testing, inner model, and hypothesis testing. The results of the analysis obtained show that partially the variables of product, price, location have a positive and significant effect on customer loyalty and customer satisfaction. Promotions have a positive but not significant effect on customer loyalty or customer satisfaction. While on indirect influences, only product variables have a significant effect on customer loyalty through customer satisfaction of PT Bali Luxe Trada, Bali.

Analisis Strategi Pemasaran Serta Tingkat Kepuasan Konsumen Kentucky Fried Chicken (KFC)

This study aims to determine the marketing strategy and the level of consumer satisfaction with the products of the transnational company kentucky fried chicken (KFC). Data collection is done online, questionnaires are distributed to consumers who have visited KFC in West Java. The analysis method used is Important Performance Analysis (IPA) and Costumer Satisfaction Index (CSI). The results of this study indicate that Kentucky Fried Chicken (KFC) has carried out the 7P marketing strategy (Product, Place, Price, Promotion, People, Process, Physical Evidence) in West Java well, as evidenced by the calculation of CSI and IPA that has been done. From the CSI value of 81.36 located in the range of 80% - 100% which indicates that the level of consumer satisfaction with KFC is classified as "Very Satisfied". Based on IPA, KFC needs to do product differentiation, which makes the food products it sells have their own characteristics.

Strategi Pemasaran dalam Meningkatkan Penjualan Cassava Snacks

This study aims to find out the marketing mix strategy of the Cassava Snack cassava chips business using social media, namely by using Facebook, Whatsapp and marketing directly to consumers. The 4P marketing mix in this study is products, prices, promotions, and places. The methods used in this study are qualitative methods and descriptive approaches. To obtain data in this study, researchers conducted observations, direct interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. The results of this study show that the marketing mix strategy using the 4P method can increase product sales if applied properly, besides that marketing using social media can also help increase product sales, besides that product quality can also affect the marketing mix, because consumers will certainly see the product first from the quality, therefore quality plays a very important role in the marketing mix of a product especially in Cassava Snack products

The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman)

This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.

Strategi Pemasaran Stroberi di Agrowisata Hidden Strawberry Garden Desa Pancasari

This research aims to investigate the marketing strategy for strawberry agricultural products in the Hidden Strawberry Garden Agrotourism, Pancasari Village, Buleleng Regency as well as the obstacles experienced in implementing the marketing strategy used. Pancasari Village is known as a tourist village that is rich in natural potential, including strawberry gardens which are one of the tourist destinations. The research method used is qualitative descriptive analysis with data collection methods in the form of direct observation at the location and interviews with the owner of Hidden Strawberry Garden. This research explores the implementation of the 4P marketing strategy (Product, Price, Place, and Promotion) implemented by Hidden Strawberry Garden. The research results show that Hidden Strawberry Garden has succeeded in increasing brand image awareness through direct promotion, social media and government involvement. However, obstacles such as tight market competition and strawberry harvest which depends on the season remain a concern in managing this agrotourism. It is hoped that the suggestions given to business owners regarding each obstacle they face will be able to provide solutions and improvements to production so that they can optimize marketing strategies.

Analysis of Marketing Aspects of Surabaya's Semicolic Point Cafe in A Sharia Perspective

Marketing is an important factor in achieving success for a business. Food is no longer just a necessity, but a lifestyle. The culinary world is growing rapidly with its uniqueness. Café Titik Koma utilizes business opportunities in the caffeshop sector in the city of Surabaya. Café Titik Koma has a target audience of young people. The management of the Titik Koma café is carried out by the owner, manager and employees who have generated large revenues. The purpose of this study was to identify the marketing mix at Café Titik Koma, by looking at the aspects of product mix, price, promotion and place. This is to determine the strength of the Titik Koma café using the 4P theory. This research uses qualitative research. The analysis used is descriptive qualitative. The research results obtained in this study are the 4P marketing mix theory at the Titik Koma cafe has been implemented well. It shows that the strength of Titik Koma café is in a varied and unique product mix, affordable prices, promotions using social media and a strategic place with adequate facilities. Based on the overall results of the research results, it is hoped that Café Titik Koma will emphasize more on promotions other than on Instagram by promoting on other social media. Café Titik Koma to always maintain taste, product quality and wifi facilities that support consumer convenience.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum, and utilizing the 4M management, 5W display, and 4P marketing theoretical models, this study explores effective strategies suitable for Sichuan sports museums in terms of functionality, display, and marketing.

Strategi Pemasaran Sayuran Hidroponik Pada Mdc Hydrofarm Di Kecamatan Malalayang Kota Manado

This study aims to determine the 7P marketing mix strategy of hydroponic vegetables implemented by MDC HydroFarm which is located on Jl. Saint Joseph 5, Kleak Village, Malalayang District, Manado City. This research was conducted for three months, from August to October 2022. The type of data used in this study was primary data, namely data obtained through interviews with MDC HydroFarm owners and 13 respondents or consumers. This research uses descriptive data analysis method. The results of the study show that there are 7 aspects of the marketing mix that have been implemented by MDC HydroFarm, namely aspects of Product, Price, Promotion, Place, Process, People & Physical Evidence. Consumer evaluation of the 7 aspects of the marketing mix strategy implemented by MDC HydroFarm, there are 5 aspects that are considered good, namely aspects of Product, Price, Promotion, Process & Physical Evidence and there are 2 aspects that are considered very good, namely aspects of Place & People. The consumer's assessment of all aspects is good, but the price discounts/discounts are considered not good, because the price discounts are not distributed evenly to all consumers.

Marketing Strategies Comparison for Cartier and Pandora in the Chinese Market------Based on the 4P Model

China has a large population. As the most populous country in the world, it is a market favored by various jewelry brands. At the same time, jewelry brands have always been a hot field. There are many well-known jewelry brands worldwide, such as Cartier, Pandora, Swarovski, Bulgari...Cartier and Pandora have different positioning of their jewelry brands, but they also gain the favor of many consumers. This article will use different data to explain why Pandora and Cartier occupy the jewelry market share in China and use 4P marketing methods to compare their marketing methods and their advantages and disadvantages.

Strategi Marketing Mix Klinik Paradise Parisudha Desa Sumberagung Plosoklaten Kediri dalam Meningkatkan Volume Penjualan

This study aims to analyze the marketing mix strategy used by the Paradise Parisudha Clinic in increasing the sales volume of their skin care products. This research uses a qualitative approach with primary data obtained through interviews and direct observation, as well as secondary data which includes sales reports, customer files, and related books. The results of this study show that Klinik Paradise Parisudha effectively implements all elements of the 7P marketing mix, including product, price, distribution, promotion, people, process, and physical evidence. However, this study also found that the product element became the most successful marketing strategy in increasing the sales of Paradise Parisudha Clinic. This may indicate that it is important to produce attractive and quality products to attract customers and increase sales. In conclusion, Klinik Paradise Parisudha has successfully implemented a comprehensive marketing mix strategy, with an emphasis on products, to increase their sales volume in the competitive beauty clinic industry.

Analisis Bauran Pemasaran dalam Upaya Meningkatkan Partisipasi Anggota di Koperasi Karyawan Sejahtera Universitas PGRI, Yogyakarta

The existence of cooperatives as the center of economic activity for most Indonesians has begun to be displaced by competitors such as more modern shops and mini markets. Therefore, improving the quality of service and member participation in the cooperative is important in improving its business. Researchers conducted research using qualitative methods and used descriptive statistics to determine the marketing mix and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta. The sampling technique used was simple random sampling with a total of 30 respondents. There are twenty-six indicators which fall into ten dimensions and two variables. In conveying messages about their products to consumers, all dimensions of the marketing mix variables and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta fall into the very high category. The dimension with the best score is the place with a score of 4.98. Meanwhile, the dimension with the lowest score is processed with a score of 4.57. This shows that the Prosperous Employee Cooperative, PGRI University, Yogyakarta has implemented the 7P marketing mix and member participation well.

The Effect of 7P Marketing Mix on Purchasing Decisions and Repurchases at Mixue Sidoarjo Consumers

Along with the increase in population, the level of consumption of food and beverages in society is also increasing, one of which is ice cream. Mixue ice cream & tea is one of the franchises that offers ice cream products and various other drinks that are currently on the rise or popular among the public. To ascertain how the 7p marketing mix affects consumers' decisions to buy and repurchase products, researchers aim to study Mixue Sidoarjo consumers. Respondents in this study were 130 consumers of Mixue Sidoarjo. Data analysis was carried out using the SEM method where the results of the SEM were followed by strengthening the SWOT analysis matrix as a proposed strategy in increasing consumer growth in making repeat purchases. The results showed that product, price, people, and place had a positive and significant effect on purchasing decisions. Meanwhile, promotion and process have a negative and insignificant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on repeat purchases. The simultaneous equation for purchasing decisions is Y1 = 1,045X1 + 0,566X2 – 1,256X3 – 0,426X4 + 0,252X5 + 1,347X6 + Z7and the simultaneous equation for repurchase is 0,892X1 + 0,483X2 – 1,073X3 – 0,364X4 + 0,215X5 + 1,15X6 + Z8. In strengthening the SWOT analysis by compiling a SWOT matrix, there are four types of alternative strategies that can be applied by Mixue Sidoarjo. In terms of business conditions, the strategy that can be applied is the W-T strategy which utilizes the weakness and threats factors of Mixue Sidoarjo.