Marketing Strategies Comparison for Cartier and Pandora in the Chinese Market------Based on the 4P Model

Abstract

China has a large population. As the most populous country in the world, it is a market favored by various jewelry brands. At the same time, jewelry brands have always been a hot field. There are many well-known jewelry brands worldwide, such as Cartier, Pandora, Swarovski, Bulgari...Cartier and Pandora have different positioning of their jewelry brands, but they also gain the favor of many consumers. This article will use different data to explain why Pandora and Cartier occupy the jewelry market share in China and use 4P marketing methods to compare their marketing methods and their advantages and disadvantages.