4th Industry Research Articles

A Study on the Expectations of the 4th Industrial Revolution Technology for Improving the Practical Ability of Beauty Majors

In the age of the 4th industrial revolution, various 4th industrial technologies are being used in the beauty industry. In terms of education, hands-on education based on quaternary industrial technology is necessary for students majoring in beauty, and it is expected to have a positive effect on improving major knowledge and practice. Therefore, in order to effectively utilize the 4th industry technology in the subject of beauty education, the cosmetology major should consider the impact of the 4th industry technology on the content and sharing of major knowledge, improvement of practical ability, and development of the region and the beauty industry. It is necessary that the learner's understanding of recognition should be preceded. Therefore, in this study, we conducted a survey of cosmetology major learners' perceptions of quaternary industry technology, improvement of beauty practices, and industry-related matters. As a result of the analysis, skin beauty (61.7%), makeup & nail beauty (20%), cosmetics (11.7%), and hair beauty (6.6%), a total of 60 beauty-related learners participated in the study. Expert knowledge and perception of practical ability differed by academic year, and the degree of interest in 4th industrial revolution technology showed a significant correlation between specialized knowledge and perception of practical ability (expertise, practical ability, industry-related perception). It was confirmed that the higher the degree of interest in the 4th industrial revolution technology, the more the beauty-related majors had positive expectations for professional knowledge, practical ability, and industry-related awareness. As a result, beauty education using 4th industrial revolution technology will be operated not for specific grades but for all grades, and the scope of subject development and education need to be expanded to include nail beauty, makeup, skin beauty, hair beauty and cosmetics.

가상현실(Virtual Reality) 기반 노인난청의 청능훈련프로그램 사례연구

Objectives In this study, a virtual reality (VR) auditory training program, which was created to provide experiences similar to reality through computer software and hardware with the development of technology according to the 4th industry, was conducted with auditory training for 6 weeks (1 session per week) for two elderly people with hearing loss, and the change in word recognition and sentence comprehension ability was investigated.
 Methods For this purpose, 6 sessions of auditory training programs using virtual reality contents (eating out, go on a trip, making phone calls, watching radio, talking in public transportation (subway), using public institutions (hospital)) were provided for 6 weeks (1 session per week). The effects of the auditory training program, word recognition and sentence comprehension tests were conducted before-and-after implementing the program.
 Results The results of the virtual reality-based auditory training program for two elderly people with hearing loss are as follows: First, presbycusis A and B showed improved scores in word recognition as auditory training sessions were repeated, and training was effective even under difficult hearing conditions with noise. Second, when the pre-test and post-test values were compared, there was no significant difference in the change in word and sentence recognition of the two presbycusis.
 Conclusions This study focused on improving listening ability by conducting a daily life-oriented virtual reality auditory training program for the elderly with hearing loss. In addition, it is meaningful in that it provides motivation for hearing ability through auditory training to the elderly who have worn hearing aids for a long time and the necessity of systematic auditory training.

4th Industry Revolution Digital Marketing Adoption Challenges in SMEs and its Effect on Customer Responsiveness

4th industrial revolution of cyber-physical technologies (4IR) intersecting digital technologies and entrepreneurship serves as an external stimulus in fostering a new method of venture creation transforming customers’ purchasing and consuming behavior. Large corporations are leading in leveraging on 4IR digital marketing for their marketing strategy but SMEs are lacking behind. This study explores the conundrum using an exploratory sequential mixed method. Semi-structured interviews were carried out on a sample selected using non-probability purposive sampling and determined through attaining thematic saturation of discursive patterns. Scale development for quantitative instruments performed using SPSS statistical software. A quantitative study was carried out on a sample size of 153 SME respondents. Analysis was undertaken by paired-sample T-test. Kuskal-Wallis H test and Spearman’s rho correlation test due to the nonparametric nature of data distribution. The outcome reveals that although SMEs are increasingly reliant on DM for their marketing strategy, most of these SMEs are only willing to invest in building low-level DM capability citing a lack of financial budget, inadequate technology infrastructure to support such setup, cyber security issues and lack of DM knowledge. Financial budget and technology infrastructure are considered the most critical concerns by SMEs with low and moderate DM adoption. However, these concerns are less pronounced in SMEs with high DM adoption. Finally, the weak but significant correlation between SMEs’ DM adoption and customer responsiveness infers the significant role of 4IR technology as an enabler of digital marketing strategy that also depends on other critical contributing factors such as price and quality

Managing Humanitarian Challenges of Disaster Responses and Pandemic Crises: Interface of 4IR Ecosystem

<div><p class="4">The human civilization has witnessed myriads of road-block and crossroads at every facet of its journey. Many a time, it becomes untenable to sustain its existence. The series of health hazards, critical epidemics and even the catastrophic pandemic diseases have been challenging our vivid foundation and perpetuity. The disasters both natural and man-made have attempted massively to destroy, devastate, and ruin our glorious leadership on earth. In all such cases, the society has responded through rendering relief and rescue operations and offering emergency health services to mitigate these humanitarian crises. It is imperative to understand, the response time for such emergencies varies with the nature and intensity of the hazards. It is still difficult to reach the epicenter or the point of occurrence even though services have begun to function towards the outer periphery region. The deployment of medical and non-medical personnel at the critical point in the early hours becomes unsuitable and unwise decision. There are issues of the inadequacy of resources for deployment strategy. In the era of 4IR (4th Industrial Revolution or Industry 4.0), it is emergent to improvise AI induced guided or auto guided devices that can perform various tasks at such unprecedented humanitarian crisis. The introduction of the Internet of Robotic Things (IoRT) protocol embedded with medical based AI i.e. Internet of Medical Robotic Things (IoMRT) would be able to deliver superior performance to minimize loss of life and property. This paper has attempted to explore how the IoMRT system can contribute to society with excellence.</p></div>

Estimation of University Education Effectiveness according to Individual Characteristics and Institutional Variables using Performance Indicators: Focusing on Student Satisfaction, GPA, and Job Search Efficacy

본 연구의 목적은 대학 교육 효과성의 의미를 살펴보고, 성과지표를 활용하여 개인 특성 및 기관 변인에 따른 대학 교육의 효과성을 추정하는 것이다. 선행연구를 통하여 대학 교육의 효과성 분석을 위한 주요 개인 특성 및 기관 변인을 선정한 후, 위계적 선형 모형(Hierarchical Linear Modeling, HLM)을 활용하여 분석을 수행하였다. 이를 위하여 한국고용정보원의 2018년도 대졸자 직업이동 경로 조사(Graduates Occupational Mobility Survey, 2018 GOMS) 자료를 활용하였다. 분석 결과는 다음과 같다. 첫째, 대학 수준 변인으로서 고려한 설립기준 및 소재지는 대학 교육 성과 변수 가운데 대학 만족도, 학과 만족도 및 학점에 대하여 대체로 유의미한 영향력을 가지고 있음을 알 수 있다. 둘째, 삶의 만족도는 모든 대학 교육 성과 변수에 대한 정적(+)인 영향력을 가지는 것은 대학 교육 효과성에 대한 주관적 인식에 개인의 삶의 태도가 그대로 반영되어 나타날 수 있음을 시사한다. 셋째, 대학 입학 시점을 포함한 교육 경험 변인은 더욱 다양하게 대학 교육의 성과에 영향을 주면서 효과성 추정의 근거로 활용될 가능성을 보여주고 있다. 넷째, 교육환경 변인은 대부분 대학 교육 성과 변수에 정적(+)인 영향력을 가지고 있음을 확인할 수 있다. 이러한 결과는 학령기 감소 및 4차 산업 시대의 도래를 맞이하여 새로운 교육환경에 대처하기 위한 고등교육의 역할을 모색하고 향후 발전 방향 수립을 위한 근거자료로 활용될 것으로 기대한다.This research tries to estimate the college education effectiveness by measuring the effect of individual characteristics and institutional components to the performance indicators of university based on Hierarchical Linear Model(HLM). This study used 2018 GOMS data for the research purpose. The main results show following results. First, institutional sector and location significantly affect to the college satisfaction, major satisfaction, and academic performance in general. Second, the life satisfaction gives positive impact on performance indicators of university and it could reflect the personal attitude of life to the effectiveness of university education. Third, variables of educational experience, including the time of college entrance, affect the performance of college education more diversely, showing the possibility of being used as a basis for estimating effectiveness. Fourth, it can be confirmed that educational environment variables have a positive influence on most college education performance indicators. Those results provide new institutional role and further direction for the postsecondary institutions dealing in shortage of student number and needs of 4th industry era.

4th Industrial Revolution: The Beginning of Imagination Age

We are in the everchanging global arena. In the modern global world every sphere including, economy, education, eco-system, social, financial, commercial, industrial as well as political sectors are being changes rapidly, mainly due to technological advertisement, and adaption of changing pattern of technology. Technology has taken the toll in industrial and commercial sector which changing all areas from operation, management, manufacturing, processing to delivery activities. The dramatic changes in this area is called 4th industrial revolution or Industry 4.0 which created revolutionary economic changes and created huge impacts both in developed and developing countries due to globalization of economic affairs and global market economy.
 The objective of the study is to assess the global trends toward Industry 4.0, its impacts on global economy, and recommendation how developing and list developed countries can keep up pace with the global trend with minimum resources (Physical capital & Human capital).
 The study is mainly based on secondary sources of data including scholarly journals, articles, books, research materials, news of media outlets and other relevant sources pertaining to the subject.
 The finding of the study will contribute to understand the Industry 4.0, its framework and function, its challenges and opportunities, and way for developing and list developed countries to come to Industry 4.0 platform.

Developing Student's Nascent Digital Entrepreneurial Model

Purpose: The purpose of this study was to analyze the effect of entrepreneurial orientation on entrepreneurial competence, the effect of entrepreneurial competence, entrepreneurship knowledge, environmental support on entrepreneurial self-efficacy, and the influence of entrepreneurial competence, entrepreneurial self-efficacy, and environmental support on student's nascent digital entrepreneurs in Semarang, Indonesia.
 Design/methodology/approach: This study uses a quantitative approach with a survey to collect data. Research respondents are 143 students in Semarang who have digital businesses. The research analysis was carried out using PLS-SEM.
 Findings: The result showed that entrepreneurial orientation has a positive influence on entrepreneurial competence. Furthermore, entrepreneurial knowledge, entrepreneurial competence, and environmental support have a positive effect on entrepreneurial self-efficacy. The study proves environmental support and self-efficacy have a positive effect on digital entrepreneurial behaviors. However, entrepreneurial competence has no influence on digital entrepreneurial behaviors.
 Research limitations/implications: This study has several limitations: the object of analysis is one area in Semarang, and only five factors that influence digital entrepreneurial behavior. Future research should expand the scope of research to more areas, and add antecedents to the model so that the results can be generalized.
 Originality/value: The study is highlighting the important of developing nascent digital entrepreneurs of university students because they are the answer of the necessity of the 4th industry revolution.

빅데이터에 대한 과세문제

Big data is the generation and analysis of valuable data in large quantities with data, and has recently been developed through convergence with artificial intelligence and the Internet of Things. Big data technology, in which a vast amount of data is collected and who can more elaborately analyze and utilize the collected data, has become an era that determines the competitiveness of a company or country. The economic value of big data is increasing day by day, and companies are generating profits by using big data not only in domestic transactions but also in international transactions. I wanted to study how to solve the problem of taxation on profits generated by big data.
 As for the taxation of big data, it is important to understand the legal nature of big data, and it is connected to data, which is the root of big data. Therefore, we tried to understand the legal nature of big data through the legal nature of data. Currently, there is no legal concept for big data, but the legal concept of data has been established with the recent enactment of the Data Industry Act. The Data Industry Act stipulates activities related to production, distribution, transaction, and utilization of data and the data industry that provides these services in order to create economic added value. From the perspective of the Data Industry Act, big data can be included in the concept of data under the Data Industry Act or understood as the same concept.
 The Data Industry Act recognizes that data has economic value, that is, data itself as an asset, but the tax law or corporate accounting standards do not clearly determine which asset is included in data. This can lead to problems with taxation of big data. Therefore, since data or big data is stated to have property under the Data Industry Act, it would be reasonable to regard data as intangible assets and goods by recognizing the nature set forth in the relevant laws in the tax law, and the tax base should be set according to that concept.
 On the other hand, as the 4th industry develops, big data is expected to increase domestic and international transactions. In particular, since the taxation standards for big data are not clearly defined for each country, international transactions of big data will appear as a problem of tax jurisdiction due to deficiencies in tax laws in each country. In the current situation, tax law interprets data from the perspective of intangible assets, and international transactions of big data are also regarded as international transactions of intangible assets, so it seems that there is no choice but to be taxed.

THE 4th INDUSTRIAL REVOLUTION (4IR) and SUSTAINABLE DEVELOPMENT

Industry 4.0 (The 4th Industrial Revolution – 4IR) is an emerging ecosystem based on a connection between machines and humans. I4.0 has delivered new production technologies that maximize output while maximizing resource use. An increasing number of companies are reaping the benefits of technological advancements. I4.0 has the potential to provide sustainable industrial value creation across social, economic, and environmental aspects by enhancing resource efficiency. Human advancement, resource utilization, and commercial relationships all fall under the umbrella of sustainable development (SD). Traditional business problem-solving methodologies are being challenged by the I4.0 notion of sustainability, which calls for a shift toward a more systematic and quantifiable approach to dealing with sustainable development. Transformational business models include the triple bottom line and take into account many stakeholders as well as the wider community and environment. social, economic, and mental environment make up the three pillars of long-term viability. It is vital for business models in transforming to value delivery processes for sustainability, making them significant drivers of competitive advantage and overall SD. The paper focus is on the tools and procedures utilized to conduct a thorough examination of these components. This study proposes a quantifiable 4IR framework to map the broad spectrum of sustainable development. This framework is linked with the existing industry 4.0 environment and quantifiable sustainable nodes to measure businesses in the digital era that are potential for sustainable development.

제4차 산업혁명시대에 있어서 ESG 경영 사례연구

The term ‘fourth industrial revolution’ was mentioned at the World Economic Forum (WEF) in 2016 and has become a term representing a new industrial era based on information and communication technology (ICT). In the environment of the 4th industrial revolution, ESG management activities are becoming a very important factor in business activities. With the emergence of a new paradigm of organizational operation in the post Covid19 era, the demands for ESG (Environment, Social, Governance) investment related to the environment, social responsibility are increasing. This study examines the role that can support ESG management by utilizing the expertise of appraisers. Real estate is one of the fields of high public interest, and since most ESGs have been conducted centered on the role of private companies, the role of the expert group or the role of public corporations and public institutions is relatively insufficient. If a company or general company engaged in the real estate investment business establishes the role of the Korea Appraisers Association to revitalize ESG management using appraisers, such as ESG appraisers, when investing in real estate, it is believed that it will be possible to promote efficient and sound development of the real estate industry. It was judged that a study on a group of experts was also necessary. In addition, even if the impact of Covid-19 is excluded, it is necessary to gradually introduce an appraisal using non-face-to-face or various advanced technologies (the 4th industry). This study differs from previous studies in that it focused on the role of ESG by the Korea Association of Property Appraisers while research on the role of ESG in public institutions or expert groups is being actively conducted in recent years.

4차 산업시대, IoT예술의 문화민주주의 실현 가능성 고찰

With the advent of the 4th industrial revolution, the possibility that cultural democracy can be realized through works of art using IoT has been detected. Therefore, this study analyzed art cases based on IoT technology, which is one of the major technologies of the 4th industry. To this end, we devised a matrix that can measure the technological level of IoT Art and the achievement of cultural democracy, and explored the possibility of realizing cultural democracy in IoT Art. As a result, IoT Art partially satisfies 'cultural democratic elements in the creation and enjoyment of art'. In addition, it was found that a certain level of IoT is being utilized in the development stage of IoT. Therefore, it was confirmed that IoT art has potential in realizing cultural democracy despite some limitations.

A Study on the Perception of Middle and High School Students and Secondary School Teachers and Community Volunteers on Personality Education

Background: Korea values personality education and is the only country in the world that values personality in school education, such as enacting the personality promotion law. Purpose: Although personality and character education are important, it is intended to compare and analyze the differences in perceptions that may arise from conflicts and misunderstandings caused by failure to overcome generational differences between students, teachers, and volunteers. Methodology/Approach: In order to compare the difference in perception of personality and character education, 565 middle and high school students living in Incheon, 167 secondary teachers, and 193 volunteers were analyzed through the SPSS v23.0 statistical program using a questionnaire. Findings/Conclusions: As a result of the analysis, it is assumed that the generation gap between students, teachers, and volunteers on personality factors and personality education cannot be overcome, but the perception of the necessity and importance of personality education is found to be together. Implications: T h rough this s tudy, e fforts sh ould b e made t o overcome t h e different p erceptions o f personality factors and personality education among students, teachers, and volunteers, and it is suggested that in order to have the qualities of a global leader in the 4th industry and artificial intelligence era, it will be an opportunity to shift from knowledge-oriented education.

Algorithm of Smart Building Supervision for Detecting and Counting Column Ties Using Deep Learning

The Building Supervision of South Korea has been developed under the government′s desire to prevent poor construction and improve the quality of buildings to promote a safer life for the people. Although the building environment of today has been achieved through several improvements, the introduction of such technology is insufficient. Especially since building supervision is primarily carried out almost by manpower, in an era where numerous convergence technologies from the 4th industry are being utilized. Therefore, this study aimed to solve this inefficiency in the building supervision system by using the object detection technology of deep learning in the BIM environment. As a basic study to develop a smart supervision checking system that checks whether the information on the construction site matches the design information, the column ties were selected as a supervision item, and research was conducted. For this, we constructed the tie detection network and suggested an algorithm for information checking between the construction site and BIM environment. Through this, it was possible to confirm the possibility of practical supervision work and improve the efficiency of the work, and furthermore, to see the possibility of using convergence technology.

Construction 4.0 in the concept of the railway

The digital and technological innovations that have been developing massively in recent years are often referred to as the 4th Industrial Revolution or Industry 4.0. The construction industry seems to be somewhat on the sidelines. The big topic is BIM (Building Information Modelling), but this is only one component of the contemplated Construction 4.0. Other topics, if not completely neglected, are minimally neglected in the Czech Republic. Yet, and perhaps for this very reason, it is very important to address them.This article looks at the description of the different elements of the Construction 4.0 concept and their possible application in transport, through the overall digitisation of the railways.

An Analytical Study of Avant-Garde Characteristics and Make-Up Form of Alexander McQueen Show for Public Value

Purpose: In the modern society, trends have fast changed along with the development of the fields of fashion, beauty, and art. The rapid delivery of information in the 4th industry is destroying, not changing, the standards of beauty. It is proposed that, by analyzing the avant-garde characteristics and make-up of Alexander McQueen show, it is in-tended to understand modern trends and suggest creative beauty. The purpose is to achieve the development of the design of avant-garde and make up. Method: The photos of Alexander McQueen collection 2001 F/W through 2010 S/S were classified through magazines such as Livingly and Vogue. Three experts participated in the analysis to help reduce the subjective view of the data and increase the reliability, while performing the analysis by using the SPSS WIN 25.0 program. Results: According to the avant-garde characteristics of Alexander McQueen show, decadentism is formless and abstract pattern form , while it turned out the most that eclecticism is formless , experimentalism is form-less according to the avant-garde characteristics of Alexander McQueen show. Nihilism turned out to be uniform-ly high across various forms. Furthermore, among the five types of make-up, nihilism turned out to be the highest, decadentism turned out to be the second highest, and experimentalism and eclecticism turned out to be relatively low. The avant-garde characteristics of Alexander McQueen show were correlated in terms of eyes, lips, and face. Conclusion: The avant-garde characteristics and make-up form expressed through the Alexander McQueen show are related to the following. The avant-garde characteristic turned out to have the highest nihilistic characteristics, followed by decadentism, experimentalism, and eclecticism. It is evident that the avant-garde characteristics of Alexander McQueen show are based on nihilism and decadentism. It is considered that studies of various collections and brands is required for the development of avant-garde and make-up design and for the creation of public values in the fields of beauty and fashion.

싱가포르 조정협약과 대한민국 조정의 국제적 허브로서의 선도방안

Multinational corporations around the world are very positive about the use of mediation, rather than costly litigation, if enforcement is guaranteed. Among these trends, the Singapore Mediation Agreement was prepared, and it is encouraging that the core of this agreement is that it also grants enforcement power to mediation. In Korea, at least in Asia, it is prominent in the field of international arbitration, and in the field of cutting-edge technologies such as semiconductors and various 4th industrial revolution industries, Korean companies are in a world-leading position. Based on these points, it is expected that Korean companies will be able to play a driving role in revitalizing Korean mediation under the Singapore Mediation Agreement. This will allow our coordination to play a leading role as an international hub as well. From this point of view, it is necessary for the Republic of Korea to prepare the Mediation Procedure Act (tentative name), which is a domestic implementation law, in order to accept the Singapore Mediation Convention. When preparing the Mediation Procedure Act, the legislative proposals were reviewed from the viewpoint of effectiveness and effectiveness. In preparing the Mediation Procedure Act, from the viewpoint of utility and accessibility, the plan to improve the mediator system through the success of international commercial mediation was reviewed. Also, the introduction of the online coordination system under the Covid-19 Pandemic was reviewed, and the limitations from this introduction were attempted to be solved by grafting Germany s Demail system. In preparing the Mediation Procedure Act, from the viewpoint of strengthening the effectiveness and substantive power, the possibility of harmonization with the domestic enforcement system of the mediation agreement under the Singapore Convention was reviewed, and the requirements for granting the enforcement authority of the mediation agreement were also prepared. In addition, a three-step plan that can grant the enforcement authority of a mediation agreement was reviewed, and the limitations of this three-step plan and supplementary measures were also developed. If the mediation procedural law is prepared from the viewpoint of such utility and accessibility and from the viewpoint of strengthening effectiveness and practical power, I am sure that the Korean mediation will be able to play its role as an international hub by maximizing the merits of the Korean mediation.

Study of industry 4.0 pillars and their uses in increasing productivity and reducing logistics defects

In the view of growing interconnectivity and interdependence in the modern globalized economies, it has become essential to understand and apply the concepts of Industry 4.0. It is essentially the 4th industrial revolution Industry 4.0 applied. Modern advances in the fields of IoT, IIoT, AI, Cloud computing, Data analytics, Machine Learning, Systems Biology etc. These in turn have been supported with advances in sensors, actuators, and computerization and validated with various quality tools. A thorough understanding of all these are necessary in implementing the evolving concepts and to facilitate the same with use of various technological advancements. In this paper an effort has been made to understand these concepts. Study and application of RFID based kit call off systems is done at CNH Industrial after Paint line for increasing the productivity of the smart manufacturing assembly process.

ICT 융합 솔루션의 품질지각 시스템 사용에 관한 관계성 연구 -품질지각에 대한 매개효과 검증을 중심으로-

Due to the impact of the global financial crisis, the global manufacturing industry faced limitations in the growth of the real economy, including a long-term economic recession, increased labor costs and spreading anxiety. In advanced countries, the manufacturing workforce is shrinking due to a decrease in the fertility rate and avoidance of manufacturing, and the industrial structure is changing to a service-oriented economic structure due to low-wage manufacturing avoidance and preference for the service industry, and preference for manufacturing industry is gradually decreasing. Meanwhile, with the introduction of solutions through information and communication technology convergence, companies are changing their form to a different paradigm from the past. With the introduction of solutions through information and communication technology (ICT) convergence, companies are changing their form to a different paradigm from the past. The development of various technologies such as 5G is ultimately changing the management paradigm at all levels. In various studies based on this, it has been argued that the introduction of technology through ICT convergence centered on the 4th industry will become a very important factor in determining future competitiveness through corporate innovation. In addition, traditional manufacturing powerhouses such as the United States, Germany, Japan, and China are also pursuing a direction to adopt integrated smart solution technology that integrates the latest ICT technologies into factories to increase manufacturing competitiveness. Accordingly, in this study, the effect of solution quality factors on acceptance intention and acceptance behavior and mediating effect on quality was empirically verified for companies currently using ICT convergence technology.

디지털 세의 도입이 디지털 서비스무역에 미치는 영향

Due to the change in the digital environment of the 4th industry, there is a discrepancy in the value creation and distribution of taxation rights in the digital economy. As a result, governments of each country begin to pay attention to base erosion and profit shifting (BEPS), the digital tax problem has been brought to the fore. In the digital transformation environment, there is a discussion about digital services trade and digital taxation. Considering the inevitable ripple effect of digital tax, a unilateral approach to taxation causes conflict. Therefore, digital trade norms through multilateral negotiations in digital tax and service trade may be the best strategy.

Industry 4.0 and creative economy (globalization challenges of the time)

Scientific intelligence aims to position Industry 4.0 and the creative economy as components of the modern economy in the local and global dimensions. The new economic reality is causing transformations in all areas of life. At the same time, the economy also needs innovative transformations and a new development paradigm. Information and technology are the two key elements that condition the revolution 4.0 in the modern scientific picture of the world. The task of the article is to differentiate the concepts: The 4th industrial revolution, Industry 4.0, creative economy, and determination of the demanded and effective economic model in the modern socio-cultural space. Research methodology is based on general scientific methods (analysis, systematization, classification, structurization), methodology of scientific and economic discourse (method of absolute and comparative advantages, modeling, optimization, determination of equilibrium), and scientific and philosophical methodological synergetic principle. The results of the study are expressed in the theoretical-methodological and organizational-logistic guidelines for the innovative format of a modern economy based on the principles of informatization and technologization and corresponding to the ideas of the global paradigm of the 4th industrial revolution. So, the modern economy is guided by the principles of dynamism, mobility, pragmatism, and creativity. These concepts form the innovative potential of the modern economic paradigm and the basis for the implementation of the processes of digitalization, informatization, and technologization.