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An evaluation of running involvement: a cross-cultural perspective on Japanese and Euro-Canadian runners

This study investigated the effect of culture on running involvement by reference to both Euro-Canadian and Japanese runners. The objective of the study was to identify similarities and differences in the running involvement-related and sociodemographic characteristics of runners participating in organized Euro-Canadian and Japanese running events. In terms of running involvement, this study considered three factors: attraction, centrality, and self-expression. The total sample included 122 valid responses from Canada and 340 valid responses from Japan. The findings revealed a significant effect of running involvement among both Japanese and Euro-Canadian runners in terms of three dimensions. The results also revealed a significant effect of country on three factors pertaining to running involvement. In summary, the results indicated that Euro-Canadian runners were likely to attain higher scores than were Japanese runners. The results of this study support the role of experience in running in these countries. The findings of this study revealed that some factors related to running involvement were lower among Japanese runners than among Euro-Canadian runners. Accordingly, this study improves our understanding of the effect of culture on running involvement. Additionally, the results of this study can be used to promote lifelong sports involvement.

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