The Reserve Bank of India’s (RBI) announcement of its “Scheme for Trading and Settlement of Sovereign Green Bonds (SGrBs) in the International Financial Services Center (IFSC)” represented a seminal step toward integrating India’s green debt into global markets. The article presents the event study framework, which utilizes an average-return model, market model, and a risk-adjusted return model to quantify abnormal returns (ARs) on two benchmark SGrBs (maturing in 2028 and 2033) over a 21-day window. Our empirical analysis reveals a largely neutral to mildly negative cumulative abnormal return (CAR), with only one window exhibiting a statistically significant dip. These muted price movements indicate that, despite its structural promise, the IFSC scheme did not immediately affect investor valuation of these bonds. From the RBI’s perspective, this subdued market reaction underscores the importance of complementary measures, such as enhanced liquidity provision, greater transparency, and proactive investor outreach to translate policy intent into tangible pricing efficiency. Findings contribute to the green finance literature by illustrating how major regulatory reforms are absorbed in emerging bond markets and by delineating the critical role of market conditions and investor confidence in shaping short-term outcomes.

This study examines consumer intentions to download newly launched mobile applications through an extension of the Unified Theory of Acceptance and Use of Technology (UTAUT). Using a sample of US consumers ( n = 1,670), we incorporate psychological self-identity attributions and Regulatory Focus Orientation to explain how personal values and motivational states influence technology adoption. Applying partial least squares structural equation modeling, we find that self-efficacy, motivation to learn, and self-actualization affect app Download Intentions through UTAUT variables, with performance expectancy and social influence emerging as key predictors. Regulatory Focus is modeled as a moderator, showing nuanced differences in how promotion- and prevention-oriented users evaluate mobile apps. Product Conviction further moderates the strength of UTAUT effects on Download Intention. The model explains 46.4% of the variance in Download Intention. App developers should align app features with consumer expectations for self-improvement, as app acquisition is closely tied to consumers’ aspirations and perceived efficacy.

This article aims to determine the impact of environmental, social, and governance (ESG) performance on global investors. Moreover, the study uses market capitalization (proxy of firm size) as a moderator, where the effect of firm size on the relationship between ESG and global investors is assessed. This study measures linear and non-linear associations among the variables. Employing quantile regression for the 25th, 50th, and 75th quantiles, panel data regression analysis (QPDRA) is applied to examine the association between ESG score and global investors. For the study, data of 316 Bombay Stock Exchange (BSE) Standard & Poor’s (S&P) 500 listed non-financial enterprises in India during 12 years (2011–2023) are combined. The study found that ESG has positive and linear effects on global investors at low and moderate levels, whereas ESG has a negative non-linear association (forming an inverted U-shaped curve) with global investors as well. Furthermore, market capitalization also influences the relationship between ESG and global investors at low quantiles. This study’s findings help managers to consider firm size and ESG factors while attracting international investors to the business. The results also provide information on the potential future growth of corporations to the board of directors and other authorities. International shareholders’ activity and ownership diversification in small and large companies can improve sustainability disclosure standards. We do not observe any article reporting the linear and non-linear relationship where ESG, global investors, and market capitalization are assessed on Indian firms. The research’s conclusions can guide Indian businesses, outlining a workable structure for highlighting the value of ESG disclosure in investment aspects. Therefore, the current article ensures novelty and multiple contributions.

In the recent past, there has been a shift in the growth of sports leagues across the country, with the Indian Premier League (IPL) acting as a steer. Football, hockey, tennis, and many other sports have adopted the IPL format after the IPL was launched, as players get a platform and fans get a way to enjoy their favorite game in a new format. The development of many different sports leagues and the constant holding of significant sports events have led to the formation of a vibrant market that holds numerous opportunities for marketers. Sponsorship has emerged as the major marketing channel through which such brands can get visibility and engage fans in such leagues. This article aims to examine the performance of sponsorship within the IPL through the use of data envelopment analysis (DEA). This study is being done at the DEA and unveils marketing scholars and practitioners with sponsorship performance assessment and sponsorship decision-making so that marketers can employ the results of the DEA. This analysis could help marketers achieve the highest return on investment (ROI) by knowing which sponsorship opportunities in the IPL, and conceivably other Indian sports leagues, are feasible. This approach not only gives the tactical foundation for decision-making but also brings out the increasing importance of the analytical function in framing the marketing strategies, especially in the booming sector of sports leagues in India.

Unethical pro-organizational behavior (UPB), a phenomenon that has emerged through corporate misconduct worldwide, stands as a challenge to organizational and societal sustainability. Despite its impact, the influence of gender on UPB and other related psychological variables remains underexplored. This study tries to understand the role of gender, particularly on how UPB, often related to masculine traits, is affected by psychological ownership and psychological contract (relational). Given the predominantly patriarchal society of India, this study gains relevance as ethical decision-making might be affected by traditional gender roles, where nurturance, frequently associated with women, might have a say. A sample of 300 employees working as sales executives, team leads, and managers from various Ed-tech institutes in India were selected and employed the UPB scale, psychological contract scale, and psychological ownership scale. The data were then subjected to correlation, regression, t -test, and moderation using SPSS-24 and Hayes Process Macro. Results revealed a significant association between UPB, psychological ownership, and psychological contract, where the latter two significantly predicted UPB. A significant gender difference was found among all three variables, where the relationship between psychological ownership and UPB was significantly higher among males. These findings are then explained using various theoretical and historical antecedents and ultimately shedding light on what needs to be done for its alleviation.

Many researchers have investigated and highlighted the characteristics of guilt-prone employees in terms of their responsibility and commitment toward their organization and its employees. Much research has also focused on how employees feel guilty when they neglect their personal commitments for the sake of their professional commitments. Although much is known about the dilemmas and dissonance faced by employees while striving to have work–life balance, one of the areas that is not much researched concerns exploring how guilt-prone employees, who generally experience excessive levels of guilt, manage their different commitments arising out of their professional and personal domains at the same time, both consisting of morally competing standards of behaviors. This research has been conducted to explore whether guilt-prone employees are inclined toward prioritizing any one domain of commitment over the other. It also explores guilt-prone employees’ coping strategies that they use to manage and reconcile conflicting behavioral standards. A total of 20 in-depth interviews were conducted in India to get insights into the same. It has been found that although guilt-prone employees do seem to have an inclination toward prioritizing their professional life, their priorities are situation-specific that support the individual’s views and notions of righteousness.

This study investigates herding behavior across various market conditions in the Nepalese stock market, illuminating the dynamic market atmosphere during uptrends and downtrends, as well as firm size. We analyze daily and monthly security prices, utilizing quantitative methods—cross-sectional standard deviation (CSSD) and cross-sectional absolute deviation (CSAD)—to assess herding behavior. Contrary to some established findings, evidence of herding is found during uptrends, while no such likelihood occurs in downtrends. Notably, both long-term and short-term herding tendencies are observed based on exclusively small-sized enterprises, revealing unique market psychology. The findings of this research are robust, even when separating the COVID-19 pandemic period observations. This research also demystifies the reasons behind herding behavior in specific market conditions in Nepal and offers practical insights for investors and regulators to mitigate the bias. Further studies could explore utilizing primary data to shed light on sustained herding mechanisms in small firms and consider sector-specific portfolios over extended periods for a deeper understanding of these market dynamics.