Zum Sprachstil in Wissensvermittlungsfernsehsendungen für Kinder im deutsch-tschechischen Vergleich. Ausgewählte Aspekte mit Fokus auf die Arbeit mit Fachwörtern

Abstract

School is not the only institution that educates children and provides them with specialised information. Television also contributes substantially to education. The article deals with the question of how the authors of educational programmes for children handled the difficult task of educating children while capturing their attention at the same time. This issue is examined using the example of selected German and Czech television programmes for children with the topic of biology, and attention is paid especially to the choice of language when working with specialised terms and to the specific procedures of defining or explaining them. Also monitored is whether or not the strategy of introducing new specialised terms in the analysed children programmes is different in terms of quality from the strategies applied in popular science programmes for adults with comparable topics.