Abstract

The paper analyses the significance of territorial capital and continuity of rural revitalisation based on knowledge and creativity. It points to necessity of overcoming unfavorable economic and social structure of rural regions in Serbia which demand economic and social modernisation, considering endogenous factors of development. Therefore, the aim of research is to emphasize that successful rural development demands such functioning of all endogenous resources which provide sustainable innovative development, including complex structures of institutional, organisational, and technical technological changes in economy and society. The viewpoint that economic-social development is created in local communities implies that it is defined not only by natural potentials and resources but also by their mutual complementarity with creative activities and institutional ambience for successfully managing the process of revitalization of rural regions. The models of encouragement of rural economy and examples of good practice in creative entrepreneurship in this sector are also the subject of consideration. The results of research show that new strategies of rural development in the conditions of dynamic development of science, knowledge, technical-technological innovations, creativity and entrepreneurship are inevitable, while the growth and development depend on proactive reaction to outer and inner challenges. The first section of the paper points to the significance of territorial capital and creative entrepreneurship for the concept of rural development based on knowledge. In the second section of the paper, various approaches to rural revitalization are considered through the activities which are basically important in economic transformation and quality of social life in rural areas. The third section presents the concept of territorial capital and significant factors of rural economy, while the fourth section shows the examples of good practice of interdependence of innovations and benefits of the local environment.

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