Abstract
The evolution of politics and communication in the information society has generated a series of complex challenges and opportunities. This study analyzes the paradigmatic shift in political communication in a context where information is accessible through a myriad of digital channels. Through an interdisciplinary perspective that encompasses communication, political science, and sociology, this work examines the role of new media and digital platforms and focuses on the emerging power dynamics in digital politics. The implications of this transformation will be discussed, highlighting the various interconnected interpretive interplays to ensure informed and responsible political participation in the information society. The primary goal of this study is to provide a comprehensive framework of the ongoing dynamics, enabling a critical reflection on the future direction of politics and communication in the information age.
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