Assessing the Role of Traditional and New Media in a Multichannel Environment

Abstract

The research which is conducted on the role of the new media and traditional in the multichannel environment has analyzed social media and advertising and their impact on the multicultural environment. The research also discusses the various activities that are intended in the marketing results. Moreover, the study has highlighted the importance of the traditional and new media and also evaluated their values in this modern world. However, the research also elaborated on the aims and the main objection of the research, which are the identification of the various models of the traditional and new media that are in the multichannel environment, also evaluate the role of new media and traditional, moreover discussing the benefits and advantages of the new media and traditional. In addition to this, this research has chosen the qualitative research approach in which the inductive approach has been discussed, and also the sample size that is included in the study is 100-120.