Polarizing Indian political Discourse and Rising role of New Media: A study on Web Sites Content of Indian News Media

Abstract

Internet based New Media have been changing paradigms of News-Media and News-concept itself in the recent past. Now, with the combination of streaming video and faster 3G internet connections in India, the internet based New Media has become the fastest way to find news stories. The internet based New Media appears to differ from other mass media from the point of degree of niche targeting of political information-oriented Web-sites. India has been witnessing the increasing role of Internet media over a decade into political awareness among masses. During elections (Pre & Post) period, all major parties utilize the new media in campaigns and publicity as they use blog sites, emails and a lot of news writings through public relations firms streamed via internet based websites of all major print and electronic media. A small political update gets streamed instantly on web pages of newspapers and television channels and public get to know it within seconds. Our this research study focuses upon the increasing role of new media into political dialogues or political communication between political leaders and public who use the new media or masses. Indian media has witnessed a sea-change in media scenario since 2000 year. Be it newspaper, magazine or television news channels or radio channels, every news media now have their own news websites on internet or live video streaming or live channels on internet or e-papers or websites i.e. dot.com and audience members now find it easy to watch or read those newspapers or magazines or television channels on internet and their laptop or computer systems because all media form is now being converged at one point- technology i.e. internet. So, in the period of convergent media, political groups, parties or political communities have to be one step ahead to connect public or voters.