Z세대 패션디자인전공 학생들의 가상 이미지 수용자 인식 분석

Abstract

The purpose of this study is to analyze the types of acceptance preferences of Generation Z students majoring in fashion design for fashion images in Science Fiction(SF) films that reflect future fashion design trends in virtual space. Through this, it is meaningful to predict trends and consumption patterns for future fashion images and to inform fashion design education by classifying the characteristics, tastes, and emotions of Generation Z by various types of perception.
 The research is performed with the Q-methodology. Unlike quantitative methodologies based on scientific analysis and objective data, the Q methodology expects to fill the gap in error and values in research due to audience propensity through superficial characteristic analysis by studying the scope of an individual audience's subjective perception. The Q samples used in the Q methodology collected Q-Population through online and SF film-related papers, newspapers, and other magazines, and sampled 30 Q views of fashion images. The subjects of the study were 40 first- to fourthyear students in the textile&fashion design department of universities in the Seoul metropolitan area in August 2022. In this study, a distribution model on a 9-point scale was used for Q classification. Interviews were also conducted on the classification for use as in-depth data to verify the end-acceptor recognition analysis, and why +4 (strong consent) and -4 (strong rejection) responses were selected simultaneously. The program used for the analysis applied the PQ Method, and in the final result, only factors with an eigen value of 1 or more were extracted and applied to increase the validity of the analysis.
 As a result of the analysis, three final types were derived. The first is a realistic compromise type that emphasizes practicality and reflects actual fashion design preferences, The second is a future-oriented type that emphasizes artistic aspects ahead of the times, Lastly, the third is an adventure type that overcomes the future in the social direction.
 In conclusion, the decision-making process for efficiently performing fashion design work should include objectively analyzing design elements, public desires, and changing social phenomena, as well as harmonizing the creative and emotional capabilities of each fashion designer based on the data shown through objectification. The analysis of personal emotions, tastes, and perceptions of Generation Z fashion design students is expected to be an important research material for beneficial results of scientific emotional fashion images.