Youth Music Production and Consumption in Africa

Abstract

In view of the need to promote perspectives that move beyond the familiar narratives of social problems among young people, this article examines their contribution to the production and consumption of popular music in Africa. The data used for this article were taken from a systematic review of the relevant literature and insights from theories such as structuration, Afrikology, diffusion of innovation and planned behaviour. These theories were synthesised for a better understanding of the role young people play in the production and consumption of popular music in Africa. The findings revealed that many youths have contributed significantly to the production of popular music in Africa, while some have also encouraged its consumption by developing entrepreneurship in the music industry in Africa. In conclusion, music production has become a viable source of survival for many youths, as well as a reliable means of entertainment for individuals and corporate organisations in Africa. By examining several cases of music production and consumption across Africa, this article establishes a cross-cultural conversation about the visibility and significance of youths in the production and consumption of popular music in Africa. This shows that policymakers and other stakeholders in youth development can encourage youth people to explore entrepreneurial opportunities in the music industry as a catalyst for sustainable development in Africa.