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Abstract

Purpose: The main aim of this research is to investigate and analyze, the impact of motivational factors on female entrepreneurship. This research intends to explore in-depth the motivating factors of female entrepreneurs, with a focus on Albania. Theoretical framework: The literature on entrepreneurship, global trends in women’s entrepreneurship, female entrepreneurship in Albania, and female motivation factors is studied, and it is the focus and is used to better understand the push and pull motivation factors of female entrepreneurs. Design/methodology/approach: The methodology used in this study consists of quantitative methods. Based on the literature review in our understanding, a questionnaire was set up and was carried out to collect the data. It included several from the five-point Likert scale. The population of the study consisted of a final sample of 494 female entrepreneurs, from different Albanian cities. The hypothesis was developed in response to the research question. Regression analysis is used to empirically evaluate the hypothesis using SPSS, version 23. Findings: The results of the study, show that being independent, working on scarce jobs, and working from home are the main motivational factors that positively correlate with women entrepreneurs' performance. At the country level, we find evidence that motivational factors encourage females to run their businesses, promoting development opportunities for female entrepreneurs. The conclusions are well supported by the data. Females are more inclined to start and go on their businesses. It is the best way to be independent, to have a job on a scarce time, and to work from home. Research, Practical & Social Implications - The paper gives some novel insights into the motivation factors and helps to fill the gap in the literature on this topic. It will serve as a model for female entrepreneurs in developing and less developed countries. It will be full of interest and useful to females, business communities, academics, and policymakers. From an academic perspective, the findings demonstrated that factors influencing motivation play a significant role in encouraging women entrepreneurs to achieve success. This research contributes to the limited knowledge of motivational factors in developing countries, such as Albania. Originality/value: The originality of this paper is the new approach in Albania regarding motivational factors that influence the performance of female entrepreneurs by adding evidence to this, which may be implied for further research in the future.