Entrepreneurship Motivation: Tunisian Case

Jamel Choukir,Mouna Baccour Hentati

doi:10.4236/ajibm.2013.38085

Jamel Choukir, Mouna Baccour Hentati

Open Access

https://doi.org/10.4236/ajibm.2013.38085

Copy DOI

Abstract

The entrepreneurship option was launched in Tunisia nearly one decade ago. The firm creation process seemed to be initiated especially to absorb the increasing number of undergraduates and graduates. Therefore, the main aim of the present research is to highlight the entrepreneurship motivation as a social issue and to understand the link existing between motivator factors and economic and social success. Hence, a survey by questionnaire was conducted based on 100 respondents representing Tunisian entrepreneurs. The results revealed that there are links between motivator factors and entrepreneurship as well as some ties between entrepreneurship, motivator factors and the antecedents, especially concerning gender, age and family background. The results have shown some differences existing between male and female entrepreneurs. Male entrepreneurs’ motivator factors are in the same importance with push and pull ones. Female entrepreneurs’ motivator factors are rather emotional. These results are statistically significance. Thus, the finding would be useful for the stakeholders to understand the entrepreneurship dynamic.

Highlights

Several studies have examined the women’s motivation to become entrepreneurs [1,2,3,4]
In order to evaluate the situation in the Tunisian context, the analysis of this article draws data to address several questions about the prevalence of various motivations for Tunisian entrepreneurs, the differences between women and men and the links existing between motivation and their economic and social success
We noticed that the motivator factors did not act ; some are most by important, especially the emotional and pull factors

Summary

Introduction

Several studies have examined the women’s motivation to become entrepreneurs [1,2,3,4]. Some highlighted psychological reasons (personality), while others pointed sociological (constraints, incentives) ones Reflecting these different attitudes point of view emphasis, a key point of debate emerges concerning the different types of motivator factors such as “pulled”, “pushed”, intrinsic, extrinsic, mixed. Three groups of motivations emerged from research conducted in Canada, the US and Great Britain It is worth wondering here, which motivator factors seem to be the major determinant for Tunisian’s to become entrepreneurs? Our study sample was mixed regarding both women and men In order to evaluate the situation in the Tunisian context, the analysis of this article draws data to address several questions about the prevalence of various motivations for Tunisian entrepreneurs, the differences between women and men and the links existing between motivation and their economic and social success. The measures used in the analysis are the ability to escape salary carrier and the ability to create own employment and to respond to independence need or balance need

Objectives

Methods

Results

Conclusion