Abstract
SERVICE QUALITY PERCEPTION AND BEHAVIOURAL PURCHASE INTENTION IN HOTELS: A MEASUREMENT INVARIANCE OF COMPOSITE (MICOM) APPROACH
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https://doi.org/10.26668/businessreview/2024.v9i7.4738
Publication Date: Jul 8, 2024 |
SERVICE QUALITY PERCEPTION AND BEHAVIOURAL PURCHASE INTENTION IN HOTELS: A MEASUREMENT INVARIANCE OF COMPOSITE (MICOM) APPROACH
Join us for a 30 min session where you can share your feedback and ask us any queries you have