Abstract
<p>The three-year (2016-2018) World Cancer Day campaign ‘We can. I can.’ Explores how everyone – together or individually – can help reduce the global burden of cancer.</p><p>What is World Cancer Day</p><p>World Cancer Day takes place every year on 4 February and unites the world under a single theme to highlight the on-going fight against cancer. World Cancer Day aims to reduce the number of preventable deaths each year by raising cancer awareness amongst the general public and pressing governments to take further action against the disease.</p>
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