Women Initiatives and Its Impact on Agro-Ecotourism Development in Rural Areas

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In Indonesia, a new form of tourism called agro-ecotourism has emerged from rural agricultural activities. It holds great promise in conjunction with cultural and ecotourism. The participation of women in agro-ecotourism has had substantial impact on its development and socio-economic well-being. However, the societal expectations that limited women to the home have diminished their significance within it. This article analyzed the current status of agro-ecotourism in Sukowilangun village, Kalipare sub-district, Malang District, East Java. The focus was on identifying the factors that drove and hindered participation in tourism, with a particular emphasis on gender. This article also explored the role of local communities in the development of a gender-inclusive agro-ecotourism model. This study utilized a qualitative approach, incorporating in-depth interviews and Rapid Rural Appraisal (RRA) techniques. It was evident from the findings that, despite progress in the tourism sector, the current level of female involvement in tourism destinations remains unsatisfactory. It was discovered that Sukowilangun village has great potential for developing Agro-ecotourism centered around processed cassava. This initiative, led by The Perempuan Singkong, a collective of migrant women’s families, shows great promise as a source of income and a way to generate more community interest in tourism. Lastly, the development of a top-notch tourism destination necessitates the focus on three crucial aspects: establishment of proper institutions, investment in skilled personnel, and fostering women’s involvement. Through the promotion of gender equality and the inclusion of women in decision-making processes, tourism destinations foster a more diverse and inclusive environment that brings benefits to all. Keywords: Agro-ecotourism; Community-based; Institutionalization; Women- participation