WOMEN ENTREPRENEURS CHALLENGES AND ACHIEVEMENTS IN SEARCH OF SOCIAL AND ECONOMIC INCLUSION: A CASE STUDY OF FAIR SELLERS IN MONTES CLAROS/MG

Abstract

Entrepreneurship is currently the subject of constant discussions within the economy, the business and social environment, since it is one of the main tools responsible for the social and economic development of a country, directly interfering in its economy. A scenario that began to be slowly modified with the Industrial Revolution, in this growing industrialization, women were employed in industries and workshops, but without leaving aside household chores, thus initiating a double journey. Even with the perceptive growth of women acting as entrepreneurs, several authors point out some barriers faced by women in this condition. Considering that female entrepreneurship has great economic potential, the present work aims to understand the challenges and achievements of the enterprising street vendors in Montes Claros, who seek social and economic inclusion. It started with the importance of understanding the reasons that led the marketers to choose to undertake and how they deal with the multiplicity of tasks, in their personal and professional lives, often becoming considered the breadwinner of their families. The research is characterized as bibliographic and field. In this way, data were collected through semi-structured interviews with the entrepreneurs, meaning a formal procedure of obtaining information through the speech of the respondents. The results show that among the biggest challenges faced by women entrepreneurs are: lack of capital to be invested, reconciling personal and professional life and the oscillation of the market/economy. According to the results obtained, it can be concluded that the main reason women take to undertake is: to do what they like, and even with the multiplicity of tasks there is a flexibility of schedules that can be favorable mainly for those who are mothers. . Since the main achievements are focused on material goods such as: higher income, acquisition of real estate, travel, among others, and consequently social inclusion.