Abstract
The purpose of this study is to analyze the most relevant factors affecting the development of new businesses that have been set up during the Covid-19 pandemic. The main challenges in the entrepreneurial phenomenon are identified in this study, which represent an immediate contribution to the discussion on the development and economic evolution, emphasizing the impact of creativity, innovation, and entrepreneurship in sudden health emergencies. For this purpose, descriptive research and literature reviews were done, where the years 2019 -2020 - 2021, were contrasted. The growth and decrease of taxpayers in the mentioned periods were analyzed with the support of the Internal Revenue Service (IRS) during the opening, closing, and suspension phases. Therefore, the researchers analyzed the factors that contributed to the decline of small and medium businesses in Ecuador during the health crisis.
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