Wizualny populizm: analiza praktyk multimodalnych na przykładzie plakatów wyborczych z Polski i Niemiec

Abstract

The aim of the article is to present a picture of populist parties on the example of selected election posters from Germany and Poland. We assume that linguistic and visual stereotypes play a special role as collectively recognized knowledge formations in the process of creating populist images of the world. By analyzing election posters, we want to capture the specificity of multimodal practices through which populists invoke stereotypes in order to activate the desired emotions and legitimize their interests. Using selected posters from Poland and Germany as an example, we want to capture communication strategies and multimodal practices typical of populist parties.