Willingness to carbon offset: value of malaysian air travellers’ experience, general and specific environmental knowledge

Abstract

Greenhouse gas emissions from the aviation sector contribute significantly to global warming. Air transportation contributed 4% to 9% of total CO2 emissions in Malaysia. Several approach have been done by aviation industries in Malaysia to reduce carbon emissions from airlines, but still unsuccessful to implement carbon offset program. This study investigated experience, understanding of carbon offsets and the information passengers have concerning environmental issues and the ability to evaluate and understand impact on society and the environment among Malaysian airlines passengers. A descriptive statistics is reported as data collected from 407 Malaysian airlines passengers. The result shows only 1.5% of passengers experienced bought carbon offset schemes in past flight, more than 83% are knowledgeable with environment knowledge and more than 75.7% enlightened with understanding of carbon offsets. The finding obtained will help in providing insightful understanding about Malaysian airlines passengers’ acceptance on carbon offsets and willingness to contribute with carbon offsetting.