Abstract
ABSTRACT This article investigates how background music congruency (congruent music/incongruent music/no music) affects players’ gaming experiences using the framework of the Congruence-Association Model. Study 1 (N = 105) showed that compared to having no music or incongruent background music, having background music that is perceived to be congruent with the game content during gameplay resulted in higher levels of identification with the game character and transportation into the game, which then translated to greater gaming enjoyment. Study 2 (N = 73) extends the findings of Study 1 using a more interactively demanding video game. Results partially replicated Study 1 as having congruent background music during gameplay resulted in higher levels of transportation, enjoyment, and appreciation. The studies contribute to the lack of literature linking game music and gaming experience. Future studies should consider examining other cognitive and affective factors that impact the effect of music on the gaming experience. Implications for gaming interactivity and the gaming industry are also discussed.
Published Version
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