Abstract
Mercedes Benz, a German automobile company in the luxury segment which began with traditional combustion cars like sports cars and SUVs, is making the transition towards sustainable mobility and electric vehicles. This paper identifies the rising factors of car electrification through a PEST analysis and analyzes Mercedes in the electric vehicle market using a SWOT model. Our recommendations focus on differentiating Mercedes from its top competitors by promoting influencer marketing and producing a more comprehensive range of electric vehicles not only limited to passenger cars. Overall, Mercedes needs to strengthen its differentiation strategy in the EV market due to intense competition and, thus, increase its mindshare.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
