Analysis of Chinese Household Financial Investment in the Context of Digital Economy Development

Abstract

At a time when the digital economy is developing rapidly, household disposable assets are also gradually increasing, and reasonable and efficient allocation of assets for investment is the goal pursued by every family. Based on data from the 2019 China Household Finance Survey (CHFS), this paper examines the impact of the development of the digital economy on Chinese households' financial market participation and financial investment through the methods of literature analysis, comparison and synthesis. The study finds that the development of the digital economy has given Chinese households more investment options. Meanwhile, with the addition of digital literacy, the direction of engaging in a career, financial knowledge and investment experience, urban and geographical differences, and the level of digital economy development will have a huge impact on household financial investment. In addition, reasonable investment in digital economy products, strengthening risk awareness and accumulating investment experience are all conducive to Chinese families' profitability in financial investment.