Abstract
Leadership cannot be faked, say Rob Goffee and Gareth Jones. All the self-help books in the world won't make you a leader - but there are four characteristics you must have. Each leader is unique and it is that difference that others follow. There is no golden rule for top managers but the best have some traits in common. There is one question guaranteed to bring a stunned silence to the boardroom or business school lecture theatre: Why should anyone be led by you?
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