Abstract
In the field of business strategy, the resource-based view demonstrates through the firm’s resources its ability to gain competitive advantage. This research had as objective identifying the resources that can be considered strategic in an industry of artisan fashion and thus to generate competitive advantage in this sector. The research method consists in a case study through a qualitative approach, where interviews were made with members of the organization and an external consultant. The data were analyzed through content analysis. The analyzed industry manufactures artisan fashion pieces with natural wool and demonstrates internal attributes that appear as differentials. Natural wool was once one of the great products of Rio Grande do Sul and had its decay with the emergence of synthetic fibers in the post-war period. Now another perspective emerges for the so-called 'White Gold' and its use as a competitive differential allied to the quality and sustainability of organic fibers and regional identity valued in this market.
Highlights
The field of studies on organizational strategy has, throughout its evolution in scientific studies, sought to highlight the phenomena that lead organizations to succeed in the market and to demonstrate what factors can contribute to this success
For Vasconcelos and Cyrino (2000) the amalgam of concepts that were transposed as resource theory appeared in the 1980s with the central proposal that the source of competitive advantage was found primarily in the resources and skills developed by the firms
As Barney (2001) reports, the RBV appeared in the field of organizational strategy as one of the most important theories that are concerned with explaining the reasons for performance differences among firms
Summary
The field of studies on organizational strategy has, throughout its evolution in scientific studies, sought to highlight the phenomena that lead organizations to succeed in the market and to demonstrate what factors can contribute to this success. The general understanding is that RBV analysis identifies the attributes that generate the competitive advantage of the business, as internal characteristics of the organization.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
