Abstract
In the era of the Industrial Revolution 4.0, social media is very influential in marketing company products, therefore companies interested in using social media need the role of content creators and employees. This is because the selection of prospective employees for content creators is still manual, and the selection of employees who are still related to family leads to an objective selection. Information technology and decision support systems need to be used as a tool to determine the selection of quality content creation staff using the WASPAS method, a combination of the WSM and WPM methods. By assigning weights to each criterion and then conducting a ranking evaluation process, this method can be used to solve the "multi-criteria decision making" problem. The result of this research is to find content creators who meet the standards of the WASPAS analysis method.
Highlights
In the era of the Industrial Revolution 4.0, social media is currently very influential(Daniel et al, 2018)(Salman et al, 2016), and many companies are interested in using social media as a way to market products(McShane et al, 2019)(McShane et al, 2019), so it takes creative people to come
The problem of content creator employees is due to the manual recruitment process and the selection of employees who are still connected with their families
In order to properly achieve the objectives of the Decision Support System (DSS), a method in the decision support system can be used to assist this method, which is a combination of the WSM and WPM methods
Summary
ABSTRACT:In the era of the Industrial Revolution 4.0, social media is very influential in marketing company products, companies interested in using social media need the role of content creators and employees. This is because the selection of prospective employees for content creators is still manual, and the selection of employees who are still related to family leads to an objective selection. Information technology and decision support systems need to be used as a tool to determine the selection of quality content creation staff using the WASPAS method, a combination of the WSM and WPM methods. The result of this research is to find content creators who meet the standards of the WASPAS analysis method
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