가상현실(VR)이 박물관 관람객 참여도에 미치는 영향 분석

Abstract

First, a review of current research has found that virtual reality technology can greatly enrich the experience of museum visitors and enhance their participation and interaction. It also provides recommendations for future research in this field. This study constructed a model for evaluating museum user experience to provide important theoretical guidance for the exploration of VR in museum user experiences. By referring to the APEC model framework for user experience, a structural equation model was proposed to evaluate museum user experience based on three variables: emotional experience, cognitive experience, and interactive experience. Seven related hypotheses were analyzed and verified through surveys, revealing that the emotional, cognitive, and interactive experiences of users in VR museums positively impact user experience. Additionally, user experience serves as a mediating variable, showing mediating effects between emotional experience, cognitive experience, interactive experience, and user engagement.