스키리조트 워터파크에서의 개별적 체험간 관계가 리조트 재방문의도에 미치는 영향

Abstract

The purpose of this research was to investigate effect of a consumers satisfaction, revisit intentions and sensory, emotional and cognitive experience through the analysis of Structure Equation Model(SEM), focusing on the theoretical structure. The subjects of this research were customer in ski resort water park. Out of 250 samples, 237 samples through convenience sampling method, were used in the final analysis, excluding 13 less reliable sample. This data was processed by using SPSSWIN Ver.15.0 and AMOS 7.0, Individual hypothesis was verified after reviewing a model adequacy by data processing. The results were as follows; First, sensory experience had exerted a useful positive influence over emotional experience. Second, sensory experience had exerted a useful positive influence over cognitive experience. Third, emotional experience had exerted a useful positive influence over cognitive experience. Forth, sensory experience had exerted a useful positive influence over consumers satisfaction. Fifth, emotional experience had exerted a useful positive influence over consumers satisfaction. Sixth, cognitive experience had exerted a useful positive influence over consumers satisfaction. Seventh, consumers satisfaction had exerted a useful positive influence over revisit intentions.