Visualizing “ULOS” Women Handloom Weavers by Business Model Canvas

Abstract

This study introduces the business model ulos women weavers in Toba Samosir Regency. The collecting data used questionnaires and interviews with 10 participants by purposive sampling. Analyzing data used is a descriptive analysis technique with Business Model Canvas Approach. The result shows that the business model is still in a position that operates on the availability of raw materials, equipment, and labour (Key Resources), what about the purchase and storage of raw materials, production, promotion, marketing, as well as product evaluation and development (Key Activities), how to partner with suppliers of yarn raw materials, with microfinance institutions and banks, the government (Key Partnership), how about investment costs, fixed and variable costs, maintenance costs, credit instalments (Cost Structure). The Value Proposition is products from Sigaol village only (Porsea) that are perceived as a good quality products. The handloom weavers sell not only to collectors or agents but to consumers. It can reach the other market. Choosing another segment will impact value propositions, different distribution channels, a different approach to customer relationships, and earn to the profitability revenue stream