Strategy for Forming Neighborhood-Based Business Entities as A Motor for Community Economic Potential in Samarinda City, Indonesia

Abstract

Government administration becomes a key success in developing the local potential sector. Mapping local potential, in this case, sub-districts is one of the important things to do to find and recognize economic potential that can be developed. Ideally, community economic activities at the sub-district level are carried out as institutions or business entities managed professionally but still rely on the area's potential. It can make community businesses more productive and effective. Thus, this study seeks to determine the potential for forming sub-district-based business entities as one of the economic drivers of the city of Samarinda. This study uses a qualitative approach to primary and secondary data. Also, the research location is 59 sub-districts in the city of Samarinda. A total of 59 village heads who were the target of this study, 55 people were willing to answer the questions. The data was analyzed using tabulating interviews through 9 blocks covering the Business Model Canvas components: Customer Segment, Value Proposition, Channel, Customer Relation, Revenue Stream, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Also, Business Model Canvas and SWOT analysis. The result indicates that 10 sub-district-based business models have the most potential to be developed in Samarinda City, namely trading businesses (groceries, restaurants), home industry businesses (weaving, beads, amplang, fish floss, herbal medicine), service businesses (workshops, transportation services, Savings and Loans, motorbike washing, haircuts, sewing), Use of land that is not (RTH), Service-based environmental management system (such as environmental safety and environmental cleanliness), Become a wholesaler, for goods/needs that are for public consumption. Homestead agricultural food sector business (mushroom business, etc.), freshwater fish management, waste recycling, and tourism.