Visual language of Spanish newspapers on the 2022 Brazilian elections

Abstract

This article focused on the analysis planned by the authors in the temporal context of the 2022 Brazilian elections held in October. Whose two candidates Lula da Silva, representative of the Workers' Party (PT) and Jair Bolsonaro, representative of the Liberal Party (PL), presented a close campaign with the result of a close percentage between both candidates. For a country like Brazil, these elections were decisive in determining the state of the Brazilian government in a strong social and economic upheaval. The reason for this is that our analysis was pertinent in this case, and that it was carried out during a postdoctoral stay at the ECA (Escola de Comunicação e Artes) of the University of Sâo Paulo. With this objective, the authors have proposed a researching of analysis of the visual language of the Brazilian electoral campaign of 2022 from different journalistic approaches by countries: Spanish and Brazilian. Reason why, for this research, we will focus on Spanish. The objective of this analysis has been to collect samples from different Spanish media, such as El País, ABC, La Vanguardia and 20Minutos. The analysis methodology implemented has been quantitative, taking as a special reference newspaper on paper as opposed to digital ones. As a result, in this quantitative analytical context we have created a series of conclusions that will be detailed at the end of this article.