Visual Impact Analysis Via SPSS Method On Café Facades

Abstract

Facades interact with people and trigger the aesthetic judgment process. They are perceived as whole with their shape, colour, texture, and proportion features. The paper aims to determine the objective design criteria of pleasant places based on subjective aesthetic judgement. The quantitative research which is based on semantic differential method and a set of open-ended questions aim to determine preferred shape, colour, texture, and proportion features on cafe facades from the perspective of subjective visual perception. Statistical evaluation of the survey results was made with the SPSS program. The research universe consisted of senior undergraduate students who studied architecture and interior architecture, undergraduate, graduate and doctorate graduates in the field of architecture and designers. The cafes located in the coastal part of Kemankes Karamustafa Pasa Neighbourhood of Karakoy District in Istanbul, which has historical and touristic importance, were chosen for the fieldwork. According to the findings obtained through the survey, the participants prefer to sit in cafes on the streets, which are respectful to the historical texture, plain, light colors are used and enriched with plants. Participants agree that domestic and foreign tourists like streets with similar characteristics. It is preferred that the places where they are as tourists are lively and colorful. The outcomes of this paper will contribute for transforming streets into pleasant places in urban regeneration process.