Abstract
Tourist destination image is formed through tourists' perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists’ motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist’s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.
Highlights
Tourism has rapidly grown in recent years, as travelling becomes a phenomenon in society as a necessity and inseparable from human life
The previous tourism studies primarily investigated these issues related to destination image independently, very limited research addressed the interrelationships between tourists' motivation to travel, quality of service provided by tourist destination, and tourist's satisfaction in shaping a particular tourist destination's image
The data obtained from the questionnaire are qualitative data in the form of answers to substantial questions and quantitative data in the form of tourist evaluation towards several indicators using a 5-point Likert scale ranging between 5 as 'strongly agree' to 1 as 'strongly disagree' for service quality, and between 5 as 'highly satisfied/highly positive' to 1 as 'dissatisfied/negative' for tourist satisfaction and destination image
Summary
Tourism has rapidly grown in recent years, as travelling becomes a phenomenon in society as a necessity and inseparable from human life. The tourism industry contributes to various sectors, mainly towards the economy, by increasing foreign exchange and providing business opportunities to improve local communities' life quality. Tourists can evaluate a tourist destination based on the interpretation of their beliefs and perception, which is referred to as the destination image. The image established by a tourist destination is often regarded as a critical aspect in tourist destination development. It is influential towards tourists' decision-making to travel to the related tourist destination. The previous tourism studies primarily investigated these issues related to destination image independently, very limited research addressed the interrelationships between tourists' motivation to travel, quality of service provided by tourist destination, and tourist's satisfaction in shaping a particular tourist destination's image. Researchers discussed the existing literature related to each construct and the interrelationships among the concepts through this research
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
