Assessment of Service Quality of Leisure Center and the Intention to Revisit a Destination

Abstract

Revisit intention is considered one of the key subjects in the current tourism industry. This paper examines the influence of the service quality of a leisure center on future intention to revisit Orlando city, as influenced by overall tourist satisfaction and destination image. Data was collected from 313 visitors of Orlando city, United States. The results indicated that leisure service quality positively affected the overall tourist satisfaction with the city and destination image. Additionally, tourist satisfaction and positive destination image positively impacted tourists’ intention to revisit the city. Moreover, tourist satisfaction and destination image fully mediated the linkage between service quality and tourist intention to revisit the destination in the model with two parallel mediators. Received results indicate that leisure service quality plays a vital role in tourist satisfaction. High quality service will positively affect the travel intentions of leisure center tourists, inclining them revisit the city. Thus, leisure centers and the leisure tourism industry should better understand the expectations and demands of tourists.