Value of Mass Media in Food Safety Information Disclosure from the Perspective of Big Data

Qiaoling Zou,Jingai Ma,Tao Chu,Lei Zou,Zishun Su,Jeannette V L Pope,Victor Shi

doi:10.1155/2020/8854238

Abstract

The advent of big data infrastructure has promoted the development of media forms and content. Food safety information disclosure (FSID) is an effective solution to regulate food safety issues. The mass media, government regulatory agencies, and food companies jointly participate in the disclosure of food safety information. Due to social responsibilities and common interests, a tripartite game relationship is formed. After an evolutionary game model was established with China as an example, the mass media’s participation in food safety information disclosure can affect the public’s decision-making, and true disclosure can promote the process and effectiveness; however, false disclosure will have adverse effects on all three parties. The application of big data technology doubles the positive and negative effects. Therefore, the government needs to strengthen the supervision of the mass media’s participation, and food companies need to actively provide correct disclosure information. The media should strengthen their management and use big data rationally, formulate corresponding disclosure strategies, and coordinate the three parties to promote food safety information disclosure.

Highlights

Food is an important basis for human survival
Based on the technical background of big data, this article focuses on the communication effectiveness and authenticity of the mass media and, based on this, builds an evolutionary game theory model, analyzes the interaction mechanism of the tripartite game between the media, government supervision departments, and food companies in the process of food safety information disclosure, demonstrates the value of media participation in Food safety information disclosure (FSID), and explores how to use big data to make media accurately reach more audiences
To participate in the game of government regulators, food companies and media have a positive development; on the other hand, false information disclosure can make the three parties lose the trust of the audience and have loss of economic benefits and their reputation. erefore, starting from the Chinese nation, the government should strengthen the supervision of the mass media to avoid false information; food enterprises should actively cooperate with the mass media to improve the strength and scope of information disclosure; the mass media itself should strengthen media literacy where true information shall be disclosed to put an end to false information

Summary

Introduction

Food is an important basis for human survival. With the development of social economy and the improvement of people’s living standards, people’s demand for food has changed from quantity to quality, and food safety has been paid more attention. E integration of data behavior is through dynamic tracking and correlation analysis, the analysis and comparison of these information, the audience’s natural attributes (demographic characteristics, region, and time) and social attributes (hobbies, consumption habits, and interpersonal relationships), and the behavior preferences of the audience when receiving media information [16] In this way, big data can help the mass media to realize the intelligent matching of the audience’s needs, complete the precise positioning of the audience, and, by choosing appropriate communication methods, construct a reasonable and appropriate communication content, realize the accurate communication of food safety information disclosure, and enhance the mass media’s communication effectiveness. Based on the technical background of big data, this article focuses on the communication effectiveness and authenticity of the mass media and, based on this, builds an evolutionary game theory model, analyzes the interaction mechanism of the tripartite game between the media, government supervision departments, and food companies in the process of food safety information disclosure, demonstrates the value of media participation in FSID, and explores how to use big data to make media accurately reach more audiences.

Model Assumptions

Evolutionary Game Analysis