Abstract
Value co – creation through crowdsourcing: The case of Squadhelp competition platform
Highlights
Innovative products/ services development requires the use of different approaches from the companies’ point of view
By participating within a specific business ecosystem, the economic entities acknowledged the major relevance of collaboration enhancement and the use of open innovation and crowds as the engines for boosting the creative potential and innovation processes
The most relevant stakeholders within an innovation ecosystem are often seen as resource providers [1]. Within this context the crowds are taken for granted, as an integrative part of innovation ecosystem [1]. From this point of view, this paper aims to present the most relevant key features of innovation processes, to underline the major importance of open innovation within an innovation ecosystem, to identify the specific crowdsourcing activities within an emergent creative ecosystem and to provide an illustrative example by using the case study approach on the Squadhelp competition platform
Summary
Innovative products/ services development requires the use of different approaches from the companies’ point of view. The most relevant stakeholders within an innovation ecosystem are often seen as resource providers [1] Within this context the crowds are taken for granted, as an integrative part of innovation ecosystem [1]. From this point of view, this paper aims to present the most relevant key features of innovation processes, to underline the major importance of open innovation within an innovation ecosystem, to identify the specific crowdsourcing activities within an emergent creative ecosystem and to provide an illustrative example by using the case study approach on the Squadhelp competition platform
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