Valuation and Development Strategy of Mawar Basecamp in Ungaran Mountain Through Individual Travel Cost Approach

Fafurida Fafurida,Muhammad Izzuddin Furqony

doi:10.15294/edaj.v6i4.22293

Fafurida Fafurida, Muhammad Izzuddin Furqony

Open Access

https://doi.org/10.15294/edaj.v6i4.22293

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Abstract

Mawar basecamp in Ungaran mountain is one of the potential tourist destinations in Semarang regency. This study aims to identify the variables affect the demand of visits. Secondly, to calculate the economic valuations through the travel cost approach and determine the strategies that can be applied to the development of Mawar Basecamp. This study uses multiple linear regression analysis, economic valuation analysis and SWOT analysis. The result shows that access variables, travel motivation and travel cost have significant effect, while income variable has no significant effect to the demand of Mawar Basecamp visit. The result of economic valuation analysis based on travel cost of visitors shows that the total economic valuation is Rp 8,212,546,988,73 per year. Strategy analysis using SWOT shows that the strategies that can be applied are improving facilities and services, preserving and preserving nature, promotion and cooperation with private and government parties.

Highlights

Tourism represents an important domain in the revival and modernization of any economy because businesses are rather small sized and capital needs reduced imprinting investments a fast rhythm (Mirela, 2017)
Factors affecting the demand for tourism one of which is income, which is explained that if the income of the country is high, the tendency to have tourist destinations as a place of vacation will be higher and prospective tourists can make a business on tourist destination, if deemed profitable (Eriyati, 2017)
This study aims to analyze what factors affect the demand of Mawar Basecamp visit, calculate the economic valuation through the individual travel cost approach and determine the development strategy for the development of the Mawar Basecamp in the future

Summary

Introduction

Tourism represents an important domain in the revival and modernization of any economy because businesses are rather small sized and capital needs reduced imprinting investments a fast rhythm (Mirela, 2017). Central Java as one of the provinces in Indonesia that has great potential for tourism. The number of tourist is given to make Central Java as a tourist destination that is visited by many tourists both domestic and foreign tourists. One of the many popular natural attractions today among young people or adults in general is a natural tour to the mountains. This form of tourism in the form of camping, mountain climbing or just come and see the landscape from the altitude

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