Utilização do Business Model Canvas como apoio estratégico em uma empresa de confecção digital

Abstract

Micro and small companies represent a significant share of the market and in recent decades have contributed to playing a more strategic role in the country's economy. A well-known characteristic of these companies is the lack of proper management or administrative assistance that can compromise the business. This study presents a business model management tool - Business Model Canvas - which claims that it is possible to create or remodel a business in a practical and intuitive way, representing the business model on a single sheet with a panoramic view of business activity. The objective of this study is to verify how the Canvas model as a strategic support is able to help managers to mitigate eventual contingencies in the business management of micro companies through a case study in a micro company in the digital manufacturing sector. The results suggest that the Canvas model is an alternative to mitigate the internal contingencies to which companies are subject.