Abstract
As a result of the Covid-19 pandemic, business competition is intensifying. In commercial rivalry, every business, especially those in the MSME sector, must have a plan. The supporting pillars of the Indonesian economy are MSMEs. This research aims to identify initiatives to optimize MSMEs by applying methods based on the Business Model Canvas. This form of study is qualitative and descriptive. Purposive sampling was utilized to determine sources of information. After finishing data gathering, the data analysis was conducted concurrently along three channels. The research findings demonstrate that businesses can continue to expand if they develop and implement innovative business models. By the Business Model Canvas, MSMEs can identify the components of their business implementation. MSMEs can optimize each element according to their objectives and capabilities. It is expected that the research would improve income and develop current MSME businesses
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