Empreendedorismo feminino no setor de serviços: análise da capacidade de resiliência em tempos da covid-19

Abstract

The global health and economic crisis, caused by the Covid-19 pandemic, demanded resilience and adaptation from entrepreneurs. Women entrepreneurs are increasingly standing out, taking on various tasks and are challenged to find ways to reinvent themselves in this period. Thus, this study aims to identify the processes of resilience in women entrepreneurs considering the health and economic crisis of the Covid-19 pandemic. A qualitative research was developed with the adoption of the descriptive method. Nine interviews were conducted with women entrepreneurs in the states of Rio Grande Sul and Paraná. Content analysis was used to systematize the data arranged in three categories: Entrepreneurship of necessity; Opportunity Entrepreneurship and Resilience. The results of the study reveal the ability of women entrepreneurs to reinvent themselves, ability to perform multiple tasks depending on the restrictions imposed by Covid-19, especially that of social distancing. In addition, the entrepreneurs sought commercial partnerships to expand the dissemination of their services through social media. However, the research points out the context of the emergence of insecurity, anxiety, fear, insecurity and lack of perspectives due to the context of the pandemic.