Using pictures and artefacts in a PAR process to disclose new wor(l)ds of entrepreneurship

Abstract

Drawing on Freire, this article elaborates on how pictures and artefacts benefit processes of ‘prise de conscience’ and ‘conscientization’ among those with powerful voices. Wor(l)d-making was unfolded in the Swedish think-and-do tank, ‘the Smithy’, emphasizing the intrinsically political nature of promoting ‘societal entrepreneurship’ (SE). New words for SE were formulated and a more inclusive world was discerned where all had a role, not just as ‘helpers’, but as equal members of SE practices. Pictures and artefacts enabled hitherto silenced stories to be told and created a common understanding of how SE contrasted with traditional entrepreneurship. When new words were added to entrepreneurship, it was possible to reflect on the actions taken within the Smithy in a deeper sense, not only focusing on actions for the entrepreneurs ‘out there’, but also initiating self-reflection on the roles all had in the Smithy, or in other settings, to promote SE.