Abstract
The main objective of this study is to investigate real factors affecting the user satisfaction of VND so as to find solutions for the above mentioned issues. In order to achieve such objective, this research has integrated factor analysis, fuzzy theory and Decision Making Trial and Evaluation Laboratory (DEMATEL) to construct innovative and stringent data analysis architecture. Such structure can effectively sort out factors and delete fuzzy factors during human decision making process, in other words, the information needed for R&D decision making can be more accurately provided. Empirical experimental results show that the investment on the reduction of the failure rate of the product and the providing of more convenient and accurate map data updating service will all be helpful to the enhancement of brand image and such business operation strategy of moving towards the right end of smile curve is the key for an enterprise to keep innovative and to keep competitive.
Highlights
The evolution of technology has expanded human’s daily life scope, along with the fast setup and complication of traffic network, people have to use the massive assistance from navigation device to be able to avoid crowdedness in changeable road situation or strange area and to reach the destination safely and quickly.the progress in information technology has stimulated again vehicle driver’s need on security (Magnusson et al, 2002), video entertainment and communication and information service (Golob and Regan, 2001) during the driving period, traditional navigation device that only provides information services such as real time road condition and shortest route can no longer enhance the driver’s willingness to purchase this device
The progress in information technology has stimulated again vehicle driver’s need on security (Magnusson et al, 2002), video entertainment and communication and information service (Golob and Regan, 2001) during the driving period, traditional navigation device that only provides information services such as real time road condition and shortest route can no longer enhance the driver’s willingness to purchase this device. To cope with this issue, in one aspect, the supplier has to make a strategy of developing multi-function Vehicle Telematics Systems (VTS) that integrates dynamic navigation, burglar proofing, video entertainment and anti-collision control system and it is hoped that this can be used as niche product in the future vehicle electronic system market
The marketing department mostly considers the satisfaction of the user through the new product as much as possible, the decision maker must consider the business operation strategy of the company as well as factors such as cost and technological limitations before decision is made on new product development
Summary
The progress in information technology has stimulated again vehicle driver’s need on security (Magnusson et al, 2002), video entertainment and communication and information service (Golob and Regan, 2001) during the driving period, traditional navigation device that only provides information services such as real time road condition and shortest route can no longer enhance the driver’s willingness to purchase this device To cope with this issue, in one aspect, the supplier has to make a strategy of developing multi-function Vehicle Telematics Systems (VTS) that integrates dynamic navigation, burglar proofing, video entertainment and anti-collision control system and it is hoped that this can be used as niche product in the future vehicle electronic system market. In order to improve such phenomenon, how to shorten the recognition difference between both of them
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