Use Value and Fidelity Level of Ornamental Plants in Tasikmalaya City

Abstract

Ornamental plant business activities at this time is one of the business activities that many people are engaged in, especially in urban areas. Thus it is necessary to conduct research or documentation regarding ornamental plants based on Use Value and Fidelity Level in Tasikmalaya City. This type of research is qualitative research using a case study research strategy. The data sources used in this study are primary data sources obtained through interviews and direct observation of ornamental plant sellers and consumers in Tasikmalaya City. Meanwhile, secondary data sources in this study were obtained through literature, articles, journals, and internet sites that were relevant to the research being carried out. The results showed that the number of ornamental plant species traded was 134 species with 39 families. Of the total amount, the largest number of ornamental plants traded came from the Familia Araceae with 59 species and the Familia Begoniaceae with 9 species. There were 26 species from 4 families that had a high Use Value value of above 50%. Plants that have the highest Use Value are Aglaonema alumnia plants with 84%. As for the Fidelity level calculation, the plants with the highest score were Monstera Delliciosa Liebm 44% and Aglaonema cutlass 41%.