Abstract

For economic development of any country, state and region energy is necessary. In addition to economic development, to lessen the harmful effect of fossil fuels on environment and improve quality of life of people, ensuring availability of reliable clean energy solutions at an affordable price has become essential. However, their use is limited. The reasons for its limited uses could be due to weak institutional arrangements with respect to affordable financing and supply chain issues. People in rural areas face problems related to poor quality of life, low income and energy related problems which are characterised by availability, reliability, affordability, cost, drudgery, pollution, safety and health-related issues. Hence, there is need for a clean energy system that can address these challenges in a sustainable manner. This paper focuses on adoption of clean energy in rural areas of South Odisha. In the present paper, a case study analysis was used for understanding the diffusion process of clean energy products that is solar lights in the rural areas of South Odisha. The major findings were how the diffusion of solar lights helped in generating income for the rural people of South Odisha. A novel approach of action research initiative was undertaken to enhance the quality of life of rural people in South Odisha by diffusion of solar lights. An attempt was also made to develop the supply chain for last mile delivery of the solar lights and sensitising the community service providers to become clean energy entrepreneurs was also focused.

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