Use of Business Models of the Aggregator in the Market of Commodities (Petroleum Products)

Abstract

One of the events of recent years is the development of Internet commerce. B2C Internet trading is carried out through various aggregators. The demands of buyers and sellers in complex markets for commodities have similarities to the B2C market. In the conditions of online trading, sellers significantly automate and increase sales volumes, and buyers receive a choice of offers and a wide choice of products. When choosing the form of an aggregator in the B2B market, the market features and the product properties have a special fixation. The oil products distribution market in Russia is actively introducing new technologies into business. The main criteria for segmentation in this market is a commodity. Petroleum products are natural goods with unique properties, the key characteristic of which is the natural quality standard. Thus, when developing an aggregator model for commodities, the sales process, providing access to real-time information on the volume of demand and supply, high speed of implementation and safety of cases, as well as the availability of necessary services are especially important. The article proposes a model of the B2B-hub aggregator in the oil products commodity distribution market to improve the efficiency of doing business for buyers and sellers.