Usability evaluation of e-commerce on B2C websites in China

Abstract

With the development of electronic commerce, usability on a website is vital to customers and enterprises from e-commerce websites. However, many of these e-commerce applications still do not meet customers’ usability requirements and the web pages need a better human computed interface. An evaluation of business to customer (B2C) websites in China was implemented according to the usability criterion. Two questionnaires were designed and verified to capture the evaluation index when customers operated the B2C websites. The fist on was used to choose the appropriate factors in questionnaire scale and the second one was used to evaluated the importance of the chosen factors. Finally, the usability indices were used to evaluate the characteristic of two main China B2C websites. The results obtained would help the designers of B2C electronic commerce to improve their websites.