U.S. Public Relations History: Knowledge and Limitations

Abstract

This analysis of the literature on public relations history indicates that the field has been dominated by a business history approach. Most scholars have studied public relations in its corporate context, and most have utilized business history’s dominant paradigm, which calls for a general theory of PR history based on the review of a large number of case histories. But the business history frame is both flawed and inadequate for a complete understanding of public relations history. Political and social histories show that public relations was emerging and apparently would have emerged even if big business had not. In reality, these histories are intertwined. No single strand of PR history can be understood except in relation to the others, and none should be given a privileged position in public relations historiography.